Our Diversity’ executed well and what improvements or adjustments

Our task as an agency is to introduction
and promote an integrated marketing communication campaign for the UK market
and target millennials, while staying true to the existent image of F1
‘Glamour, Speed and technical excellence on a worldwide stage.’ (Motorsport Stats, 2017)

This paper will delve deeper into the
topic and will discuss the following matters: objective, marketing analysis,
millennial analysis, message and concept, communication channels, action plan,
measurement and budget, and finally putting emphasis on what our group ‘The
Diversity’ executed well and what improvements or adjustments could have been
made. 

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