The mentioned that increase in reliance on quantitative data

 

The exchange of ideas,
news and views in connection with respect to business needs among the related people
is called Business Communication. It is the vital part of
a business which is often led in the intercultural environment. No business can
operate even a day without communication. Business communication is usually
done between the internal employees and the external parties. In internal
business communication the information is exchanged among the various internal
people like proprietors, managers and employees. External business
communication take place when a business group exchanges messages with the
external parties like, investors, 
customers , government agencies, competitors.”. Key strategy for
effective communication is adapting the influential pattern and amending the
mistakes made in the past. Currently, a manager is more liked who attains
uniqueness, influential personality and has adaptive strategies.

For example, after
Estonia joined EU, the intercultural interactions have increased gradually as
local municipal representatives and foreign partners within and outside EU. The
managers who were present for these interactions were very well qualified to
outline their intercultural skills. As two different group of people were
involved in these interactions it gave a better experience for both. This
document improves our understanding of the preferred influential style concept
and its impact on the effectiveness of communication on a global scale. Joseph
Cheng has studied to investigate the phenomena that are difficult to quantify
and to mix the local country knowledge to develop theories about management. He
also mentioned that increase in reliance on quantitative data analysis, as
characteristic of much of the management research published in the academic
journals. It has negative effect on scholars which leads to investigate
phenomena that can directly be investigated with quantitative indicators, at
the expense of those that are hard to measure such as social culture and its
influence on behavior.

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In the process of
development of Gudykunst’s effective communication guideline, Gugykunst has
studied that the increase in the accuracy of predictions and explanations among
the foreign allies, it helped to increase the effectiveness of communication
and have focused on the study to reduce the anxiety and insecurity in
influential intercultural business communication.

Three parts of process
and key elements of influential communication are:

1.     
Using graphic
images or communication models, where a derivative transactional model is
applicable to persuasive communication.

 

2.     
Generic styles and
cross-cultural differences.

 

3.     
Misunderstandings
can be eliminated to have the accurate interpretations and can be applied to
influential communication. This means that managers should attain attentiveness
in respect to alternative influential styles.

The
key elements in the communication are involved in creating great experiences.
It helps in making an enormous impact on the people who are a part of the
communication and tend to make them understand easily the speaker’s point of
view. This is the component of communication. Graphic images are used to
explain the process of communication and the interdependence of its components.
The main purpose of those images or models has always been very effective in a
communication. (Berlo 1960)

As
per all the business communication theories feedback is very important for the
success of communication. As based on the feedback we can improve the future communication
and understanding of the communication.

Low
context communication: one-way communication is a satisfactory factor for the
people in this case and feedback is neglected.

High
context communication: Importance is given to feedback to create the same
meaning of the context. As verbal messages can contain multiple meanings, both
sender and receiver may receive multiple meanings and feedback plays a vital
role here.

Business
communication is vital in business success. For communication to be effective
it should embrace good relationships with stakeholders of a business. Business communication means
more than just giving out messages; it involves speaking, listening, sending
and receiving messages.